Prime Square - Hotel Development and Investment Advisory | Hotel Development and Investment Advisory
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Who We Are

Prime Square is an independent advisory firm dedicated to the hospitality industry.

We help ambitious developers and owners of hospitality assets and their stakeholders build value and grow their business through creative development solutions, effective asset management, organic expansion and acquisitions.

The Prime Square team has deep experience in hotel operations, management and franchising, business development and asset management, over many countries and regions with particular involvement and broad connections in Europe and Asia/Pacific.


Prime Square has worked with a range of hotel owners and investors including high net worth individuals, family offices, private equity firms, institutional investors. property developers and banks and financial institutions. The firm has also advised municipalities and community organizations on hotel development.


Our mandates have included viability studies, project appraisal, acquisition and disposition, asset management, hotel operator selection, branding and affiliation.


Projects have involved city hotels and resorts, serviced apartments and country retreats, limited service and luxury properties branded and independent hotels and conference centers.


Prime Square understands hotel asset management and its principals have had extensive international experience in hospitality investment, ownership and property management.

We understand the importance hotel owners place on maximizing returns, protecting and enhancing the value of their assets. We know how to represent their interests as an asset manager and ensure their goals are achieved.


  • Product quality, service delivery, margin delivery and profitability, compliance

  • Financing and accounting

  • Manage the annual budgeting process, ensuring budgets are zero based, detailed and realistic

  • Performance monitoring and measurement

  • Owner and investor reporting

  • Manager and brand relationships

  • Contract compliance

  • Real estate and building asset management

  • Renovation planning and implementation

  • Lender reporting and compliance.


Prime Square can support the acquisition of hotels and resorts from sourcing, due diligence, underwriting, closing through to management and brand transition and ongoing asset management.


  • Identify appropriate assets that meet investors’ requirements

  • Source and negotiate senior and mezzanine debt

  • Ensure the due diligence process is proactive and remains focused on maintaining and enhancing operational momentum

  • Underwrite assets, develop strong and practical business plans, understand the local market and demand characteristics, present investment recommendations

  • If applicable, evaluate, recommend and negotiate management, franchise and branding

Our Work

Prime Square has worked on a range of projects and assignments.

We are proud to have worked with some outstanding clients.


During their respective corporate careers, Prime Square principals were responsible for launching new brands, developing and implementing strategies for entering new markets, growing their respective businesses to capture market share and develop teams that provided future leaders for the hospitality sector.


Advisory Board

Our Partners

Prime Square has established relationships with organizations that provide services and products to the hospitality industry.

Primesquare News

The Lobbyist